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Setouchi Palette Project

Provided by Supported by Another Side of Japan

Another Side of Japan released a new video set in Kurashiki City, Okayama, in collaboration with the “Setouchi Palette Project” by West Japan Railway Company.
The video highlights Kojima, Kurashiki—known as the birthplace of Japanese jeans and the iconic “Denim Town.”
Through the lens of “Another Side of Setouchi,” the area’s rich history and cultural background are introduced to both domestic and international audiences. Gold-Guide has partnered with Another Side of Japan on this project and will offer guided tours that complement the themes and locations featured in the video.

Jeans Street, Kojima

Jeans Street, Kojima

Located in Okayama, Kojima Jeans Street is the birthplace of Japanese denim. This 400-meter street features over 30 shops and is the mecca for high-quality, handcrafted selvedge jeans from famous brands like Momotaro. Its unique atmosphere, with jeans hanging overhead, attracts enthusiasts globally.

Related Tour

1-day Tour: Island Vistas from Seto Ohashi Bridge, Ritsurin Garden & Jeans Street

Begin your adventure by traversing the majestic Seto Ohashi Bridge aboard a tourist train, marveling at the breathtaking vistas of beautiful islands.

Betty Smith Jeans Museum

Betty Smith Jeans Museum

At Betty Smith, explore the history of Japanese denim at its museum, then enjoy a hands-on jeans-making experience by customizing your own pair. At Japan’s oldest denim factory, vintage and modern sewing machines collaborate to craft jeans with true artistry.

Related Tour

Afternoon Kurashiki Tour: Bikan Historical Quarter

Embark on a captivating half-day tour with our Gold Guide from Okayama Station to Kurashiki Bikan Historical Quarter.

Kurashiki Bikan Historical Area

Kurashiki Bikan Historical Area

This area enchants visitors with its preserved traditional architecture and serene riverside scenery, offering a glimpse into Japan’s timeless beauty.

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1-day Okayama Tour: Castle, Garden, and Historical Quarter

Embark on an extraordinary 1-day journey through Okayama, led by our exceptional Gold Guide.

OHARA HOUSE KATALYZER

OHARA HOUSE KATALYZER

OHARA HOUSE KATALYZER is a cultural space housed in the former Ohara family residence, built in the mid-18th century and designated as a nationally Important Cultural Property. Within this serene and historic setting, enjoy a quiet moment with a bowl of matcha as you take in the view of a traditional Japanese garden.

Related Tour

Kojima & Kurashiki 1-Day Tour - Denim, Art & Historic Charm (from Kyoto)

Start your journey in Kyoto and ride the bullet train to Okayama, then take a taxi to Kojima, Japan’s denim capital.

Another Side of Japan

By leveraging high-quality video and digital distribution, TYO showcases the undiscovered charms of Japan, particularly those found in its regional areas, to the world.
Another Side of Japan contributes to regional revitalization through inbound tourism, combining advanced video production technology with a distinctive creative perspective.

Another Side of Japan

Setouchi Palette Project

West Japan Railway Company aims to share the true essence of Setouchi with the world—its beauty, its spirit, and its way of life. By inspiring repeat visits and preserving its local lifestyle, the "Setouchi Palette Project brings people together to shape a future we can all be proud of.

Setouchi Palette Project
Nearby Spots: Miyajima, Hiroshima

Nearby Spots:
Miyajima, Hiroshima

1-Day Miyajima Leisurely Exploration Tour

1-Day Miyajima Leisurely Exploration Tour

After enjoying the charm of Kurashiki, why not extend your journey?
With smooth access to Hiroshima, we offer a relaxing one-day tour to Miyajima Island, home to the iconic floating torii gate of World Heritage Itsukushima Shrine and scenic coastal views.

Hiroshima Tour List

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