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Setouchi Palette Project

Provided by Supported by Another Side of Japan

Another Side of Japan released a new video set in Onomichi, Hiroshima, in collaboration with the “Setouchi Palette Project” by West Japan Railway Company. The video highlights Onomichi—known for its nostalgic hillside townscape, scenic seaside views along the Seto Inland Sea, and a temple trail. Through the lens of “Another Side of Setouchi,” the area’s rich history and cultural background are introduced to both domestic and international audiences. Gold-Guide has partnered with Another Side of Japan on this project and will offer guided tours that complement the themes and locations featured in the video.

STREET | Onomichi Hondori Shopping Street

Onomichi Hondori Shopping Street

Onomichi Shopping Street grew alongside the town's historic port culture, supporting local life for generations. Long-established shops and small local businesses line the arcade. Walk it with a guide to uncover the stories behind the storefronts, meet local businesses, and spot the small details you’d likely miss on your own—a lively street shaped by maritime history and community life.

CULTURE | Koubou Onomichi Hanpu

Koubou Onomichi Hanpu

Onomichi prospered as a port of call for the Kitamaebune trading ships. Its roots lie in sail making.
During the Edo period, strong canvas was needed for ship sails, and Onomichi became a major production center. Many canvas factories once stood on nearby islands such as Mukojima.

WORKSHOP | Onomichi Maneki Neko Workshop

Onomichi Maneki Neko Workshop

Onomichi Maneki Neko Workshop is a small shop at Hodoji Temple in Onomichi where visitors can paint their own maneki neko (lucky cat). In this town of hills, temples, and cats, the maneki neko has long been loved as a symbol of good fortune.Take home a one-of-a-kind souvenir, perfect for gifts and unforgettable travel memories.

SUSHI | Yakushido

SUSHI | Yakushido

Premium red vinegar from Onomichi Vinegar, a producer with over 440 years of history.
Exquisite sushi made with red vinegar rice and seasonal ingredients. An eight seat counter sushi bar with the atmosphere of a port town.

Another Side of Japan

By leveraging high-quality video and digital distribution, TYO showcases the undiscovered charms of Japan, particularly those found in its regional areas, to the world.
Another Side of Japan contributes to regional revitalization through inbound tourism, combining advanced video production technology with a distinctive creative perspective.

Another Side of Japan

Setouchi Palette Project

West Japan Railway Company aims to share the true essence of Setouchi with the world—its beauty, its spirit, and its way of life. By inspiring repeat visits and preserving its local lifestyle, the "Setouchi Palette Project brings people together to shape a future we can all be proud of.

Setouchi Palette Project
Another Side of Japan

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