Provided by Supported by Another Side of Japan
Another Side of Japan released a new video set in Onomichi, Hiroshima, in collaboration with the “Setouchi Palette Project” by West Japan Railway Company. The video highlights Onomichi—known for its nostalgic hillside townscape, scenic seaside views along the Seto Inland Sea, and a temple trail. Through the lens of “Another Side of Setouchi,” the area’s rich history and cultural background are introduced to both domestic and international audiences. Gold-Guide has partnered with Another Side of Japan on this project and will offer guided tours that complement the themes and locations featured in the video.
Onomichi Shopping Street grew alongside the town's historic port culture, supporting local life for generations. Long-established shops and small local businesses line the arcade. Walk it with a guide to uncover the stories behind the storefronts, meet local businesses, and spot the small details you’d likely miss on your own—a lively street shaped by maritime history and community life.
Onomichi prospered as a port of call for the Kitamaebune
trading ships. Its roots lie in sail making.
During the Edo period, strong canvas was needed for ship
sails, and Onomichi became a major production center. Many
canvas factories once stood on nearby islands such as
Mukojima.
Onomichi Maneki Neko Workshop is a small shop at Hodoji Temple in Onomichi where visitors can paint their own maneki neko (lucky cat). In this town of hills, temples, and cats, the maneki neko has long been loved as a symbol of good fortune.Take home a one-of-a-kind souvenir, perfect for gifts and unforgettable travel memories.
Premium red vinegar from Onomichi Vinegar, a producer with
over 440 years of history.
Exquisite sushi made with red vinegar rice and seasonal
ingredients. An eight seat counter sushi bar with the
atmosphere of a port town.
By leveraging high-quality video and digital distribution, TYO
showcases the undiscovered charms of Japan, particularly those
found in its regional areas, to the world.
Another Side of Japan contributes to regional revitalization
through inbound tourism, combining advanced video production
technology with a distinctive creative perspective.
West Japan Railway Company aims to share the true essence of Setouchi with the world—its beauty, its spirit, and its way of life. By inspiring repeat visits and preserving its local lifestyle, the "Setouchi Palette Project brings people together to shape a future we can all be proud of.